I will forever remember this year as one of the most pivotal in my life. This was the year that I quit my job, wrote a book, and devoted most of my time towards entrepreneurship.Read More…

Recently one of my business partners suggested that I pick up a bestselling book titled The One Thing. With 4.5 stars and over 500 reviews on Amazon, I figured I'd give the book a try. After reading two chapters, I was struck by an idea that they put forth, and it is via an analogy of dominoes.Read More…

If you've been writing blog posts for a while, there may come a time where you can't quite think of what to write about next. In this guest post by Dustin Lien from StrategicSauce.com, we explore a few tactics that can bring up some excellent writing topics, no matter what niche you are writing for.Read More…

Nothing does a better job promoting your brand than fanatical customers. We're more likely to buy from someone that we know or trust who enjoys a product than just believing the company themselves behind the product. Customers who make a purchase must first be satisfied with their purchase, then they become loyal customers, and hopefully turn into brand advocates. Read More…

Why do 3 out of 4 venture-backed startups fail? In most cases, what is missing is traction. These startups need to not only build a valuable product, but also gain the attention and user base necessary to return the investor's funds 10x. Needless to say, gaining traction is difficult in most cases, so a strategy to be in the minority that achieve it is imperative.Read More…

Honing your skills as a writer is of course essential for blogging. However, when it comes to our marketing websites, doesn't the product speak for itself? Isn't copywriting just fussing over the details? Why spend all that time and energy to eek out a tiny percentage increase in signups?Read More…

The following are blogs, podcasts, books, and conferences that are useful to those bootstrapping their own businesses. They are listed in alphabetical order. If you have more resources to add, please leave a comment below! I will update this post with quality recommendations.Read More…

Analytics helps your business determine what is working well, and what needs to be improved. We can always go off of a hunch, but the real power comes when we know the hard data behind our marketing efforts, and can make informed decisions that improve our business over and over. Read More…

Startups spend a great deal of time and money getting people to visit their marketing site (aka, their website). A startup's marketing site typically exists to establish brand awareness, promote a sense of reliability, generate leads, and sell products or services. What is unfortunate, however, is how many times a poorly designed site can actually hinder these processes, not help them.Read More…

It’s no fun to write a blog post only to have low engagement once you hit Publish. You’ve spent time researching a topic, written down the words in the most creative way you know how, spell-checked, and even had a friend proof-read the article. All of this, and the post doesn’t take off the way you thought it would.Read More…

Having a product positioning strategy is the seed from which your marketing copy, advertising channels, and product design will grow. As opposed to a vague position that tries to be multiple things to multiple people, committing to a strong, single position will cause the right people to see your marketing material and think, "This is exactly what I needed." Read More…

Everyone already has a personal brand, whether they are strategic about it or not. What I have found is that a strong personal brand can actually be a huge asset to your startup's growth. Read More…

Statistics are valuable when getting to know your audience as a whole, but forming an individual avatar helps to keep the stats from becoming stale in your decision-making. An avatar can be imagined, you can even ask rhetorical questions of your avatar to help you make better decisions.Read More…