A couple of weeks ago I had the pleasure of attending the BaconBiz conference in Philadelphia. The conference overall was a mind grenade of great advice and inspiration. One of the key concepts that kept coming up was the idea of focusing on benefits when writing about your product, and not just the features. For example, which is the more compelling reason to continue checking out a product?Read More…
This week I finished reading Made to Stick by brothers Chip and Dan Heath. The book is centered around six principles of sticky ideas, and is geared towards marketers, writers, leaders, coaches...basically anybody who has ever needed to get a message across. Read More…
If people know what to expect from your email, then they eventually stop opening it. Keep things fresh and send out a variety of email types.Read More…
![SEO for startups in under 10 minutes [video]](/images/sized/uploads/img/posts/seo_for_startups-640x358.png)