Hi, I'm Ryan Battles
I help brands clarify their message, strengthen their marketing systems, and create smarter paths to growth.
Currently the director of marketing at Wastebits, I've helped take the company from an early-stage software platform into one of the most recognized names in waste technology.
RBWork supporting teams at
A few organizations connected to work I’ve helped build, market, and move forward.
Amazon
Disney
Harvard
Pfizer
Abbott
AstraZeneca
Fastenal
Kimberly-Clark
Vail Resorts
Ryder
JCB
BeldenAbout
My path into marketing started with an unexpected situation: my wife and I were having twins.
At the time, I was a private school teacher, and the cost of daycare for two children nearly matched my salary. So we decided I would become a stay-at-home dad while my wife continued her career training. Newborn twins are plenty of work, but I still found a couple of hours during naptimes to take on a freelance client or two. What began as a practical way to earn additional income grew within a year into full-time client work.
I named the new business Jovia Web Studio, after the middle names of my twins — Joy and Olivia.
Running Jovia lasted about 4 years, with notable clients including Google, Dartmouth, Save the Children, Kind Bars, and the YMCA. As much as I enjoyed running my agency, I made the decision to wind things down and accept a role as a lead software engineer for Crushpath — a multi-million dollar venture-backed startup in San Francisco. After a couple of fun years where I made friends and grew my skillset, I realized that it was time to move on. I partnered with a friend to build the accounting and time-tracking app Harpoon, which became the exact tool he and I wished existed while running our agencies. I also created the course SaaS Marketing Essentials, using it as an excuse to interview marketers and entrepreneurs to learn from their growth tactics, and synthesizing my own ideas on marketing into something others can learn from as well.
Another friend was working for a software startup called Wastebits, whose goal was to modernize the outdated processes around industrial waste. I knew nothing of this sector at the time, but could help them out with marketing as a contractor. After a few months working with the team, I knew I wanted a full-time position, and now I am the director of marketing at Wastebits, spending the past decade helping companies track and reduce waste send to landfills, and implement sustainable practices.
Along the way, I've learned that good marketing is rarely about making more noise. It is about understanding the audience, crafting a compelling message that grabs attention, and tracking what works.
Today, I'm especially energized by the AI era because it rewards the kind of range I've built over my career. I've always been drawn to the big picture: how strategy, messaging, design, and data combine for effective execution. Modern tools remove many of the old bottlenecks, making it possible to move faster from idea to outcome.
However, speed alone is not the advantage. As our lives fill with more content, more tools, and more computer-generated output, the real advantage belongs to those who can earn attention through building trust. That is where my passion is now: using the speed of new tools to apply the timeless principles of attention, communication, and trust in a marketing ecosystem that drives growth.
The game may be changing, but the finish line is the same.
Work Experience
Select Projects
A waste and sustainability software company where I’ve helped turn deep industry expertise into public tools, sales assets, campaigns, and category-level content. Projects include the Wastebits Locator, a directory of 40,000+ waste facilities, the 50-episode Waste Wise Podcast, and marketing materials used with Fortune 500 customers to improve adoption.
A financial planning SaaS I co-founded to solve a problem I felt firsthand as a freelancer: tracking time was not enough — I needed to forecast revenue, plan around projects, and understand the real financial picture of my business. Harpoon grew from our own spreadsheets into a product used by freelancers and studios around the world.
Diabetes Management App
A private tool I built after a family member was diagnosed with Type 1 diabetes — enabling us to calculate insulin doses based on carbs, blood sugar, ratios, and common adjustment factors. Over time it has evolved to include meal-specific ratios, historical analytics, ketone adjustments, warnings, overrides, and an advanced calculator for complex meals.
SaaS Marketing Essentials
A premium marketing course and ebook I created for SaaS founders and marketers, selling more than 1,000 copies at prices ranging from $30 to $300. The product earned strong reviews, led to various speaking opportunities, and helped position my work around practical, founder-friendly SaaS growth strategy.
Sprigbox
A monthly gluten-free snack subscription service — delivering new treats for discovery to our customers, and assisting brands with getting samples to their target audience. I created the website experience, marketing, Stripe and PayPal subscription flow, and back-end order reporting while my partners handled procurement and order fulfillment.
Find Bacon
A job search engine for designers and developers that became the coveted #1 Google result for software and design jobs for years. Using a mobile-first design, we combined listings from dozens of sources like ZipRecruiter, AngelList, Dribbble, and GitHub into a single feed, monetizing the platform through featured job placements and personalized alerts.
Education & Certificates
Where I Do My Best Work
What People Say
“Ryan brings an infectious positivity to those he works with. He is able to take a skeleton of an idea and turn it into not only a working product or feature, but also provide the marketing and growth strategy to drive adoption.”
“Ryan is a multi-faceted, dig-in-and-get-it-done kind of teammate. His ability to move back and forth from growth to product development was a significant asset. When he says he will do something, he will - and he'll exceed your expectations.”
“Ryan is an excellent developer, who gives great attention to details. He is not someone who just finishes the job, but someone who is more inclined to having an in depth understanding of the issue and get it done the proper way.”
“Ryan contributed to some of our most popular products, and helped define and optimize key user conversion flows. Ryan was a positive influence on the rest of the engineering team through his optimistic, can-do attitude.”
“Ryan was responsible for building many of our most successful features. He is excellent at writing CSS, HTML and JavaScript, and troubleshooting. The entire team got along with him very well.”
“Ryan is a great front end developer and likable guy! He's full of enthusiasm and cares deeply about the details. He loves to understand what he's building before writing any code, and has a great design eye on top of it.”
“Ryan is not only an excellent employee but a great person overall. His knowledge of front-end development is second to none, able to tackle small isolated situations all the way up to complex systems with a lot of moving parts.”
“Ryan's work was excellent. As a remote worker, he was very accessible and with quick turnaround times. When requests for tweaks required significant development, he let us know in advance so that we could prioritize.”
“Ryan is the most amiable developer I've ever had the pleasure to work with. His can-do attitude makes any project with him a breeze. Plus, he's incredibly talented and built a CMS for us in record time!”
“I would recommend Ryan to anybody looking for a consultant that is both easy to work with and extremely competent. His attention to detail and natural inclination to do what it takes to make sure the job is done right are a powerful combination.”
“Working with Ryan was a wonderful experience, he is very detailed with his job, communicative and is not happy until the UI and UX is in very good shape.”
“Ryan is amazing to work with - knowledgeable, reliable and extremely responsive. He's extremely knowledgable and if I ask him for something he isn't an expert on, he'll figure out how to get it done.”
“We hired Ryan to design and develop a new website using the ExpressionEngine platform. I was impressed with the integrity and fresh optimism that were obvious in Ryan's professional portfolio – but it was Ryan himself that sealed the deal for me.”
“When other team members did not perform up to task, Ryan was right there to help make sure the project was done on time by picking up the slack. Ryan is a very creative individual who possesses a breadth of knowledge.”
“Ryan's great attitude, willingness to jump in wherever needed, and ability to self-manage made him an excellent addition to the GRIP Technology team. Hope to get a chance to work with Ryan again in the future.”
“Ryan is an outstanding technical resource and was a great asset at GRIP Technology. I would highly recommend Ryan to any firm looking for a professional, intelligent and dedicated employee. He is always willing to help and is a quick study.”
“Ryan brings an infectious positivity to those he works with. He is able to take a skeleton of an idea and turn it into not only a working product or feature, but also provide the marketing and growth strategy to drive adoption.”
“Ryan brings an infectious positivity to those he works with. He is able to take a skeleton of an idea and turn it into not only a working product or feature, but also provide the marketing and growth strategy to drive adoption.”