Permission Marketing allows businesses to build relationships with potential customers and increase conversions by targeting specific groups of people who are more likely to be interested in what they have to offer.
The goal of reading for learning isn't to make it through as many books as possible in a given amount of time; it's to squeeze meaning and/or inspiration out of them. How to Read a Book is a blueprint for how to do exactly that.
Would you like to read more? There are simple tips and tools to make reading more books both painless and enjoyable. Read on to find out!
Everybody wants to read more. Whether it is for pleasure or learning (or for the crazy few, the two go hand-in-hand), we would all benefit from the ability to read a little faster and improve our comprehension of what we are reading.
Recently one of my business partners suggested that I pick up a bestselling book titled The One Thing. With 4.5 stars and over 500 reviews on Amazon, I figured I’d give the book a try. After reading two chapters, I was struck by an idea that they put forth, and it is via an analogy of dominoes.
It’s finally here. After months of planning, writing, and interviewing folks, I’ve released SaaS Marketing Essentials. Early response has been wonderful, with people commenting how much value they are finding in the product. Others have been asking me just what my process was in creating the book. For those, I write this article.
Ed Catmull is the president of both Pixar and Disney Animation Studios. He is an innovator in technological and creative spaces, and this book is an entertaining and informative look behind-the-scenes of some of today’s most popular animated films. What impresses me most about Catmull, however, is his ability to keep high spirits amongst his team, even in face of the threat of low morale. His...
Tony Hsieh, the founder of Zappos, runs his company in a slightly unique way. Instead of focusing strictly on the bottom line, market share, or outdoing the competition in sales, he is passionate about delivering happiness to both his employees and his customers. For example, the budget that most companies would spend on paid advertising, Hsieh invested in customer service and customer experience...
This week I finished reading Made to Stick by brothers Chip and Dan Heath. The book is centered around six principles of sticky ideas and is geared toward marketers, writers, leaders, coaches… anybody who has ever needed to get a message across.
Do you ever feel like there just isn’t enough time in the day to accomplish all that you want? Of course, we all feel that way. However, we can become better at working on the right things, in order to get way more done that we did before. Productivity guru David Allen shares in Getting Things Done a method for getting your to-do list out of your head and into an actionable system.