Most of us know how to tackle large tasks: You make a plan, set aside time, and execute. However, how do you make sure those little, pesky to-dos get done? Put new batteries in the camera. Call the bank about that letter. Pick up some milk while you’re out. Small to-do tasks are easily forgotten because they just aren’t important enough to stay at the top of our minds.
A couple of weeks ago I had the pleasure of attending the BaconBiz conference in Philadelphia. The conference overall was a mind grenade of great advice and inspiration. One of the key concepts that kept coming up was the idea of focusing on benefits when writing about your product, and not just the features. For example, which is the more compelling reason to continue checking out a product?:
HI, I'M RYAN. I believe the best way to learn and remember is by writing things down and sharing them with others. This blog exists to help me synthesize and process my journey towards self-improvement.