Would you like to read more? There are simple tips and tools to make reading more books both painless and enjoyable. Read on to find out!
Everybody wants to read more. Whether it is for pleasure or learning (or for the crazy few, the two go hand-in-hand), we would all benefit from the ability to read a little faster and improve our comprehension of what we are reading.
You don’t have to hire an expensive firm to have a Public Relations (PR) strategy as a startup. The beauty of today’s internet is that anybody has the power to reach tens of thousands, even millions, with a properly timed tweet, hacker news mention, or mention on an influential blog. You don’t have to make it onto a cover story in Inc. or Entrepreneur in order to achieve your PR goals, in fact...
The first step in developing a marketing plan is to become obsessed with knowing your audience. That’s right, obsessed. It doesn’t matter how much money you spend on Google Adwords, or how many conference booths you rent out if you are off-course with knowing who your audience is.
Last week I wrote about the importance of knowing your audience, and tools for getting to know more about your target demographic. This week I’ll be diving into ways to get to know their biggest pain points. We’ll go through the tools available to seek out some potentially unsolved pains that they have, as well as pitfalls to avoid, like why asking them to identify their pain points is a...
In the past few weeks I’ve been writing about getting to know your audience and finding their pain points to form the foundation of your marketing efforts. This week I’ll describe assembling that data into an avatar, or creating a character with a story, with needs and desires.
We all know that our companies need to have a brand identity, this is Marketing 101. What about personal brands of the folks behind the company? Do the founders need a personal brand? Those are actually trick questions, because everyone already has a personal brand, whether they are strategic about it or not. What I have found is that a strong personal brand can actually be a huge asset to your...
It’s no fun to write a blog post only to have low engagement once you hit Publish. You’ve spent time researching a topic, written down the words in the most creative way you know how, spell-checked, and even had a friend proof-read the article. All of this, and the post doesn’t take off the way you thought it would.
Startups spend a great deal of time and money getting people to visit their marketing site (aka, their website). A startup’s marketing site typically exists to establish brand awareness, promote a sense of reliability, generate leads, and sell products or services.
Analytics helps your business determine what is working well, and what needs to be improved. We can always go off of a hunch, but the real power comes when we know the hard data behind our marketing efforts, and can make informed decisions that improve our business over and over.