Product positioning is a technique used in marketing that seeks to bring a specific idea to mind when presented to an audience. For example, when I think of Apple laptops, I think “high-end laptop geared towards creatives.” When I think of HP laptops, I think of “affordable laptops geared towards the masses.” These are product positions, and they are re-iterated by the marketing, the pricing, and...
Startups spend a great deal of time and money getting people to visit their marketing site (aka, their website). A startup’s marketing site typically exists to establish brand awareness, promote a sense of reliability, generate leads, and sell products or services.
Analytics helps your business determine what is working well, and what needs to be improved. We can always go off of a hunch, but the real power comes when we know the hard data behind our marketing efforts, and can make informed decisions that improve our business over and over.
Honing your skills as a writer is of course essential for blogging. However, when it comes to our marketing websites, doesn’t the product speak for itself? Isn’t copywriting just fussing over the details? Why spend all that time and energy to eek out a tiny percentage increase in signups?
Why do 3 out of 4 venture-backed startups fail? I mean, these aren’t stupid ideas. Someone has to come up with an idea, validate it’s market demand, create a plan for execution, and articulate this via presentation to venture capitalists, who reject approximately 99% of the ideas they agree to sit down and listen to. The few that make it through this process must have a pretty good chance of...
It’s finally here. After months of planning, writing, and interviewing folks, I’ve released SaaS Marketing Essentials. Early response has been wonderful, with people commenting how much value they are finding in the product. Others have been asking me just what my process was in creating the book. For those, I write this article.
Previously I had the pleasure of attending the MicroConf Conference in Las Vegas. Whether discussed during the talks on stage, in the hallway, or on a walk to dinner–these are the key takeaways that made the nearly $2,000 trip worth every penny (and led to me being a speaker at the same event the next year).
Most entrepreneurs would love to have a secret sauce for growing their audience. For many, content marketing is a great, but slow, way to attract new customers. The question is, does this copy/paste trick onto other sites hurt your SEO rankings? Though it only takes a couple extra minutes per post, will this strategy lead to growth or penalties?
entertaining video will capture the attention of the viewer, giving you much needed time to explain how your app can help make their lives easier. While some explainer videos produced by top web agencies can cost over $30,000, there are many ways a bootstrapped entrepreneur can put together a high-quality explainer video for well under a grand.