Ryan Battles Marketing & Personal Growth Journal
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conversions

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Tracking Conversions with Intercom

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In our digital age, we have more capabilities and information than we can handle. The problem is, we often don’t have that data connected in the right ways to show us how to make better decisions. By tying in your user’s behavior with the method used to bring them into your audience in the first place, you gain the insight needed to spend your resources wisely.

Market Your Benefits, Not Just Your Features

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A couple of weeks ago I had the pleasure of attending the BaconBiz conference in Philadelphia. The conference overall was a mind grenade of great advice and inspiration. One of the key concepts that kept coming up was the idea of focusing on benefits when writing about your product, and not just the features. For example, which is the more compelling reason to continue checking out a product?:

Ryan Battles Marketing & Personal Growth Journal

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About me

HI, I'M RYAN. I believe the best way to learn and remember is by writing things down and sharing them with others. This blog exists to help me synthesize and process my journey towards self-improvement.

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