Most entrepreneurs would love to have a secret sauce for growing their audience. For many, content marketing is a great, but slow, way to attract new customers. The question is, does this copy/paste trick onto other sites hurt your SEO rankings? Though it only takes a couple extra minutes per post, will this strategy lead to growth or penalties?
Many times the last thing we feel that we can make time for is exercise. Already we are stretched in a number of directions, who can take an hour out of each day to throw in another that, at first glance, doesn’t even improve the bottom line? The irony of exercise for entrepreneurs is that, even though it takes time out of your day, in the end you actually get more done in the remaining time that...
In our digital age, we have more capabilities and information than we can handle. The problem is, we often don’t have that data connected in the right ways to show us how to make better decisions. By tying in your user’s behavior with the method used to bring them into your audience in the first place, you gain the insight needed to spend your resources wisely.
In my book, The 9 Habits of Successful Entrepreneurs, I outline a series of regular routines that maximize your energy, save time, and allow you to enjoy consistent wins. Just as there are habits that should be added to your routine, there are also a few toxic habits that should be controlled. These habits are common to many entrepreneurs, and those who have found success have also...
Permission Marketing allows businesses to build relationships with potential customers and increase conversions by targeting specific groups of people who are more likely to be interested in what they have to offer.
Tony Hsieh, the founder of Zappos, runs his company in a slightly unique way. Instead of focusing strictly on the bottom line, market share, or outdoing the competition in sales, he is passionate about delivering happiness to both his employees and his customers. For example, the budget that most companies would spend on paid advertising, Hsieh invested in customer service and customer experience...
This week I finished reading Made to Stick by brothers Chip and Dan Heath. The book is centered around six principles of sticky ideas and is geared toward marketers, writers, leaders, coaches… anybody who has ever needed to get a message across.
A couple of weeks ago I had the pleasure of attending the BaconBiz conference in Philadelphia. The conference overall was a mind grenade of great advice and inspiration. One of the key concepts that kept coming up was the idea of focusing on benefits when writing about your product, and not just the features. For example, which is the more compelling reason to continue checking out a product?:
HI, I'M RYAN. I believe the best way to learn and remember is by writing things down and sharing them with others. This blog exists to help me synthesize and process my journey towards self-improvement.