In our digital age, we have more capabilities and information than we can handle. The problem is, we often don’t have that data connected in the right ways to show us how to make better decisions. By tying in your user’s behavior with the method used to bring them into your audience in the first place, you gain the insight needed to spend your resources wisely.
One of the key personality traits of an Entrepreneur is that we like to hustle, try new things, and fill our workday with variety. A negative side-effect of this is that we also have a hard time giving up control. As an entrepreneur, we must learn to delegate certain tasks to others. Without delegation, the sad truth is that we stall the growth of our companies because there is only so much time...
This week I finished reading Made to Stick by brothers Chip and Dan Heath. The book is centered around six principles of sticky ideas and is geared toward marketers, writers, leaders, coaches… anybody who has ever needed to get a message across.
A couple of weeks ago I had the pleasure of attending the BaconBiz conference in Philadelphia. The conference overall was a mind grenade of great advice and inspiration. One of the key concepts that kept coming up was the idea of focusing on benefits when writing about your product, and not just the features. For example, which is the more compelling reason to continue checking out a product?:
This is the first of what I hope to be an ongoing list of blogs and websites that I take a few minutes to analyze and pull out useful tips based on what the site creator is doing right. For my first of these types of posts, I turn to Laura Roeder’s successful blog, LKR Social Media.
HI, I'M RYAN. I believe the best way to learn and remember is by writing things down and sharing them with others. This blog exists to help me synthesize and process my journey towards self-improvement.