You don’t have to hire an expensive firm to have a Public Relations (PR) strategy as a startup. The beauty of today’s internet is that anybody has the power to reach tens of thousands, even millions, with a properly timed tweet, hacker news mention, or mention on an influential blog. You don’t have to make it onto a cover story in Inc. or Entrepreneur in order to achieve your PR goals, in fact...
Seth Godin’s Permission Marketing: A Review
Permission Marketing allows businesses to build relationships with potential customers and increase conversions by targeting specific groups of people who are more likely to be interested in what they have to offer.
The Quick Guide to Outsourcing for Entrepreneurs
One of the key personality traits of an Entrepreneur is that we like to hustle, try new things, and fill our workday with variety. A negative side-effect of this is that we also have a hard time giving up control. As an entrepreneur, we must learn to delegate certain tasks to others. Without delegation, the sad truth is that we stall the growth of our companies because there is only so much time...