Ryan Battles Marketing & Personal Growth Journal
Tag

focus

f

Body Transformation, Part 1

B

Three years ago, I was in the worst shape of my life. I was approaching 300lbs, grabbing fast food at least once a day, and avoiding exercise at all costs. Though I’ve always enjoyed a nice, leisurely hike outdoors, I’ve never been athletic. The only sport in which I participated in high school was track, as a shotput and discus thrower. I did this because everybody who wanted to be...

Amor Fati: Love Your Fate

A

"God grant me the serenity to accept the things I cannot change..." So the famous Serenity Prayer begins. Most of us acknowledge the wisdom of accepting the things that are out of our control, that life throws us curve balls and we must learn to accept them. However, German philosopher Friedrich Nietzsche takes this a step further (as do other stoic philosophers), and claims that we would do our...

PR Strategy for Startups

P

You don’t have to hire an expensive firm to have a Public Relations (PR) strategy as a startup. The beauty of today’s internet is that anybody has the power to reach tens of thousands, even millions, with a properly timed tweet, hacker news mention, or mention on an influential blog. You don’t have to make it onto a cover story in Inc. or Entrepreneur in order to achieve your PR goals, in fact...

Finding Your Customer’s Pain Points

F

Last week I wrote about the importance of knowing your audience, and tools for getting to know more about your target demographic. This week I’ll be diving into ways to get to know their biggest pain points. We’ll go through the tools available to seek out some potentially unsolved pains that they have, as well as pitfalls to avoid, like why asking them to identify their pain points is a...

How Personal Branding Strategy Can Benefit Your Startup

H

We all know that our companies need to have a brand identity, this is Marketing 101. What about personal brands of the folks behind the company? Do the founders need a personal brand? Those are actually trick questions, because everyone already has a personal brand, whether they are strategic about it or not. What I have found is that a strong personal brand can actually be a huge asset to your...

How to Position Your SaaS Product

H

Product positioning is a technique used in marketing that seeks to bring a specific idea to mind when presented to an audience. For example, when I think of Apple laptops, I think “high-end laptop geared towards creatives.” When I think of HP laptops, I think of “affordable laptops geared towards the masses.” These are product positions, and they are re-iterated by the marketing, the pricing, and...

Turning Your Customers into fans

T

Nothing does a better job promoting your brand than fanatical customers. We’re more likely to buy from someone that we know or trust who enjoys a product than just believing the company themselves behind the product. Customers who make a purchase must first be satisfied with their purchase, then they become loyal customers, and hopefully turn into brand advocates.

Ryan Battles Marketing & Personal Growth Journal

Get in touch

About me

HI, I'M RYAN. I believe the best way to learn and remember is by writing things down and sharing them with others. This blog exists to help me synthesize and process my journey towards self-improvement.

Subscribe