The first step in developing a marketing plan is to become obsessed with knowing your audience. That’s right, obsessed. It doesn’t matter how much money you spend on Google Adwords, or how many conference booths you rent out if you are off-course with knowing who your audience is.
The Power of Focus: The One Thing
Recently one of my business partners suggested that I pick up a bestselling book titled The One Thing. With 4.5 stars and over 500 reviews on Amazon, I figured I’d give the book a try. After reading two chapters, I was struck by an idea that they put forth, and it is via an analogy of dominoes.
Morning Routines
Have you ever found it easier to eat a healthy breakfast, while succumbing to temptation when it comes to evening snacks? Perhaps you find yourself more creative and productive in the morning hours, while the late afternoon is often punctuated by what many call a “slump”. Whether your morning starts at 9:00am or 5:00am, the odds are that you find your best decision-making abilities and creativity...
How to Take a Personal Retreat (and Make More Money Because of It)
Taking time away for a personal retreat is a discipline that not many professionals take seriously enough. We have enough going on in our daily lives that a break “just to think” sounds pretty unproductive. However, it is during those breaks in our routine that we discover whether or not what we are being productive in is what really matters.
5 Bad Habits that Entrepreneurs Should Break
In my book, The 9 Habits of Successful Entrepreneurs, I outline a series of regular routines that maximize your energy, save time, and allow you to enjoy consistent wins. Just as there are habits that should be added to your routine, there are also a few toxic habits that should be controlled. These habits are common to many entrepreneurs, and those who have found success have also...
Maximize Productivity with Evernote, Trello, and Google Calendar
I feel that the quest to be productive will last my whole lifetime. Every time I think that I have it figured out and put a system in place, the smallest change usually sends the system crumbling. However, I’ve recently settled on a few tools that are starting to stand the test of time, and I thought I’d take a moment to share them with you.
The 7 Habits of Highly Effective Desk Workers
I have a pretty busy life. With 4 children under 5 years old, and a wife who works in the evenings, when I’m not working at my day job, I’m changing diapers, fixing dinner, or cleaning up before my wife gets home, and I head to bed after a little bit of time together to discuss our day. I’ve tried staying up late to get more done, and when I was in my 20s, that was a pretty valid option. However...