Analytics helps your business determine what is working well, and what needs to be improved. We can always go off of a hunch, but the real power comes when we know the hard data behind our marketing efforts, and can make informed decisions that improve our business over and over.
Nothing does a better job promoting your brand than fanatical customers. We’re more likely to buy from someone that we know or trust who enjoys a product than just believing the company themselves behind the product. Customers who make a purchase must first be satisfied with their purchase, then they become loyal customers, and hopefully turn into brand advocates.
In our digital age, we have more capabilities and information than we can handle. The problem is, we often don’t have that data connected in the right ways to show us how to make better decisions. By tying in your user’s behavior with the method used to bring them into your audience in the first place, you gain the insight needed to spend your resources wisely.