Permission Marketing allows businesses to build relationships with potential customers and increase conversions by targeting specific groups of people who are more likely to be interested in what they have to offer.
Analytics helps your business determine what is working well, and what needs to be improved. We can always go off of a hunch, but the real power comes when we know the hard data behind our marketing efforts, and can make informed decisions that improve our business over and over.
This is the first of what I hope to be an ongoing list of blogs and websites that I take a few minutes to analyze and pull out useful tips based on what the site creator is doing right. For my first of these types of posts, I turn to Laura Roeder’s successful blog, LKR Social Media.