Permission Marketing allows businesses to build relationships with potential customers and increase conversions by targeting specific groups of people who are more likely to be interested in what they have to offer.
Becoming a Faster Reader
Everybody wants to read more. Whether it is for pleasure or learning (or for the crazy few, the two go hand-in-hand), we would all benefit from the ability to read a little faster and improve our comprehension of what we are reading.
PR Strategy for Startups
You don’t have to hire an expensive firm to have a Public Relations (PR) strategy as a startup. The beauty of today’s internet is that anybody has the power to reach tens of thousands, even millions, with a properly timed tweet, hacker news mention, or mention on an influential blog. You don’t have to make it onto a cover story in Inc. or Entrepreneur in order to achieve your PR goals, in fact...
Knowing Your Audience: The Tools You Need to Gather Everything You’d Ever Want to Know
The first step in developing a marketing plan is to become obsessed with knowing your audience. That’s right, obsessed. It doesn’t matter how much money you spend on Google Adwords, or how many conference booths you rent out if you are off-course with knowing who your audience is.
Finding Your Customer’s Pain Points
Last week I wrote about the importance of knowing your audience, and tools for getting to know more about your target demographic. This week I’ll be diving into ways to get to know their biggest pain points. We’ll go through the tools available to seek out some potentially unsolved pains that they have, as well as pitfalls to avoid, like why asking them to identify their pain points is a...
SaaS Product Validation Techniques
Product validation is the crucial foundation for building a successful startup, a process that cannot be taken lightly. Many applications have been built and have consumed many hours and dollars only to discover that potential customers don’t really see enough value to whip out their credit cards.
Defining Your Customer Avatar: Who is your Ideal Client?
In the past few weeks I’ve been writing about getting to know your audience and finding their pain points to form the foundation of your marketing efforts. This week I’ll describe assembling that data into an avatar, or creating a character with a story, with needs and desires.
How Personal Branding Strategy Can Benefit Your Startup
We all know that our companies need to have a brand identity, this is Marketing 101. What about personal brands of the folks behind the company? Do the founders need a personal brand? Those are actually trick questions, because everyone already has a personal brand, whether they are strategic about it or not. What I have found is that a strong personal brand can actually be a huge asset to your...
How to Successfully Position Your Product
Product positioning is a technique used in marketing that seeks to bring a specific idea to mind when presented to an audience. For example, when I think of Apple laptops, I think “high-end laptop geared towards creatives.” When I think of HP laptops, I think of “affordable laptops geared towards the masses.” These are product positions, and they are re-iterated by the marketing, the pricing, and...
Marketing Site Design for Startups
Startups spend a great deal of time and money getting people to visit their marketing site (aka, their website). A startup’s marketing site typically exists to establish brand awareness, promote a sense of reliability, generate leads, and sell products or services.