Three years ago, I was in the worst shape of my life. I was approaching 300lbs, grabbing fast food at least once a day, and avoiding exercise at all costs. Though I’ve always enjoyed a nice, leisurely hike outdoors, I’ve never been athletic. The only sport in which I participated in high school was track, as a shotput and discus thrower. I did this because everybody who wanted to be...
SaaS Product Validation Techniques
Product validation is the crucial foundation for building a successful startup, a process that cannot be taken lightly. Many applications have been built and have consumed many hours and dollars only to discover that potential customers don’t really see enough value to whip out their credit cards.
How to Successfully Position Your Product
Product positioning is a technique used in marketing that seeks to bring a specific idea to mind when presented to an audience. For example, when I think of Apple laptops, I think “high-end laptop geared towards creatives.” When I think of HP laptops, I think of “affordable laptops geared towards the masses.” These are product positions, and they are re-iterated by the marketing, the pricing, and...
Marketing Site Design for Startups
Startups spend a great deal of time and money getting people to visit their marketing site (aka, their website). A startup’s marketing site typically exists to establish brand awareness, promote a sense of reliability, generate leads, and sell products or services.
A Simple Guide to Creating Amazing Marketing Videos
entertaining video will capture the attention of the viewer, giving you much needed time to explain how your app can help make their lives easier. While some explainer videos produced by top web agencies can cost over $30,000, there are many ways a bootstrapped entrepreneur can put together a high-quality explainer video for well under a grand.
The 7 Habits of Highly Effective Desk Workers
I have a pretty busy life. With 4 children under 5 years old, and a wife who works in the evenings, when I’m not working at my day job, I’m changing diapers, fixing dinner, or cleaning up before my wife gets home, and I head to bed after a little bit of time together to discuss our day. I’ve tried staying up late to get more done, and when I was in my 20s, that was a pretty valid option. However...