Ryan Battles Marketing & Personal Growth Journal
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PR Strategy for Startups

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You don’t have to hire an expensive firm to have a Public Relations (PR) strategy as a startup. The beauty of today’s internet is that anybody has the power to reach tens of thousands, even millions, with a properly timed tweet, hacker news mention, or mention on an influential blog. You don’t have to make it onto a cover story in Inc. or Entrepreneur in order to achieve your PR goals, in fact...

SaaS Product Validation Techniques

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Product validation is the crucial foundation for building a successful startup, a process that cannot be taken lightly. Many applications have been built and have consumed many hours and dollars only to discover that potential customers don’t really see enough value to whip out their credit cards.

Essential Traction & Growth Tactics for Startups

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Why do 3 out of 4 venture-backed startups fail? I mean, these aren’t stupid ideas. Someone has to come up with an idea, validate it’s market demand, create a plan for execution, and articulate this via presentation to venture capitalists, who reject approximately 99% of the ideas they agree to sit down and listen to. The few that make it through this process must have a pretty good chance of...

Six Principles of Sticky Ideas

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This week I finished reading Made to Stick by brothers Chip and Dan Heath. The book is centered around six principles of sticky ideas and is geared toward marketers, writers, leaders, coaches… anybody who has ever needed to get a message across.

Ryan Battles Marketing & Personal Growth Journal

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About me

HI, I'M RYAN. I believe the best way to learn and remember is by writing things down and sharing them with others. This blog exists to help me synthesize and process my journey towards self-improvement.

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