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How Personal Branding Strategy Can Benefit Your Startup
We all know that our companies need to have a brand identity, this is Marketing 101. What about personal brands of the folks behind the company? Do the founders need a personal brand? Those are actually trick questions, because everyone already has a personal brand, whether they are strategic about it or not. What I have found is that a strong personal brand can actually be a huge asset to your...
How to Successfully Position Your Product
Product positioning is a technique used in marketing that seeks to bring a specific idea to mind when presented to an audience. For example, when I think of Apple laptops, I think “high-end laptop geared towards creatives.” When I think of HP laptops, I think of “affordable laptops geared towards the masses.” These are product positions, and they are re-iterated by the marketing, the pricing, and...
7 Tactical Time Management Strategies for Entrepreneurs
One of the best parts of being an entrepreneur is the ability to work on exactly what you want to work on. The flip side to this privilege is that if you chose to work on the wrong thing, or otherwise poorly manage your time, you miss out on achieving your greatest potential. We all have the potential for great success, so how do we leverage time management strategies to take us to the next level?
Simple Meditation Techniques for Busy Entrepreneurs
Even a minor amount of short-lived stress can make an impact on your health (both physical and mental). While entrepreneurs often feel that they need to “go go go” in order to be successful, taking time out of the day to practice meditation has been a proven, effective method for increasing your productivity, providing appropriate perspective, and training to react appropriately to stress.
Maximize Productivity with Evernote, Trello, and Google Calendar
I feel that the quest to be productive will last my whole lifetime. Every time I think that I have it figured out and put a system in place, the smallest change usually sends the system crumbling. However, I’ve recently settled on a few tools that are starting to stand the test of time, and I thought I’d take a moment to share them with you.
Getting Things Done
Do you ever feel like there just isn’t enough time in the day to accomplish all that you want? Of course, we all feel that way. However, we can become better at working on the right things, in order to get way more done that we did before. Productivity guru David Allen shares in Getting Things Done a method for getting your to-do list out of your head and into an actionable system.
The 7 Habits of Highly Effective Desk Workers
I have a pretty busy life. With 4 children under 5 years old, and a wife who works in the evenings, when I’m not working at my day job, I’m changing diapers, fixing dinner, or cleaning up before my wife gets home, and I head to bed after a little bit of time together to discuss our day. I’ve tried staying up late to get more done, and when I was in my 20s, that was a pretty valid option. However...