Would you like to read more? There are simple tips and tools to make reading more books both painless and enjoyable. Read on to find out!
How to Read More Books This Year
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How Personal Branding Strategy Can Benefit Your Startup
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We all know that our companies need to have a brand identity, this is Marketing 101. What about personal brands of the folks behind the company? Do the founders need a personal brand? Those are actually trick questions, because everyone already has a personal brand, whether they are strategic about it or not. What I have found is that a strong personal brand can actually be a huge asset to your...
How to Position Your SaaS Product
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Product positioning is a technique used in marketing that seeks to bring a specific idea to mind when presented to an audience. For example, when I think of Apple laptops, I think “high-end laptop geared towards creatives.” When I think of HP laptops, I think of “affordable laptops geared towards the masses.” These are product positions, and they are re-iterated by the marketing, the pricing, and...
Getting Things Done
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Do you ever feel like there just isn’t enough time in the day to accomplish all that you want? Of course, we all feel that way. However, we can become better at working on the right things, in order to get way more done that we did before. Productivity guru David Allen shares in Getting Things Done a method for getting your to-do list out of your head and into an actionable system.
