If you’re following along with the blog, you’ll know that this is week number three of my gainful unemployment. One of the biggest challenges that I’ve had to face this week is maintaining momentum, and knowing exactly what to work on. The former I handle through a mixture of Trello, Evernote, and Google Calendar. One of the biggest tricks, however, is to maintain that momentum–To manage my...
Market Your Benefits, Not Just Your Features
A couple of weeks ago I had the pleasure of attending the BaconBiz conference in Philadelphia. The conference overall was a mind grenade of great advice and inspiration. One of the key concepts that kept coming up was the idea of focusing on benefits when writing about your product, and not just the features. For example, which is the more compelling reason to continue checking out a product?:
The 7 Habits of Highly Effective Desk Workers
I have a pretty busy life. With 4 children under 5 years old, and a wife who works in the evenings, when I’m not working at my day job, I’m changing diapers, fixing dinner, or cleaning up before my wife gets home, and I head to bed after a little bit of time together to discuss our day. I’ve tried staying up late to get more done, and when I was in my 20s, that was a pretty valid option. However...
8 Content Marketing Tips You Can Learn From LKR Social Media’s Blog
This is the first of what I hope to be an ongoing list of blogs and websites that I take a few minutes to analyze and pull out useful tips based on what the site creator is doing right. For my first of these types of posts, I turn to Laura Roeder’s successful blog, LKR Social Media.
Focus on the Discipline, not the Results
You start a blog, promising that THIS time you’ll stick to it for one reason or another. You stay strong for a short period, posting regularly…you are loving seeing the posts start to add up. You check your analytics, watching for the hockey stick growth–that never comes.