Ryan Battles Marketing & Personal Growth Journal
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How to Position Your SaaS Product

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Product positioning is a technique used in marketing that seeks to bring a specific idea to mind when presented to an audience. For example, when I think of Apple laptops, I think “high-end laptop geared towards creatives.” When I think of HP laptops, I think of “affordable laptops geared towards the masses.” These are product positions, and they are re-iterated by the marketing, the pricing, and...

The Perils of Ignoring Exercise as an Entrepreneur

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Many times the last thing we feel that we can make time for is exercise. Already we are stretched in a number of directions, who can take an hour out of each day to throw in another that, at first glance, doesn’t even improve the bottom line? The irony of exercise for entrepreneurs is that, even though it takes time out of your day, in the end you actually get more done in the remaining time that...

Ryan Battles Marketing & Personal Growth Journal

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HI, I'M RYAN. I believe the best way to learn and remember is by writing things down and sharing them with others. This blog exists to help me synthesize and process my journey towards self-improvement.

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