You don’t have to hire an expensive firm to have a Public Relations (PR) strategy as a startup. The beauty of today’s internet is that anybody has the power to reach tens of thousands, even millions, with a properly timed tweet, hacker news mention, or mention on an influential blog. You don’t have to make it onto a cover story in Inc. or Entrepreneur in order to achieve your PR goals, in fact...
The first step in developing a marketing plan is to become obsessed with knowing your audience. That’s right, obsessed. It doesn’t matter how much money you spend on Google Adwords, or how many conference booths you rent out if you are off-course with knowing who your audience is.
Product validation is the crucial foundation for building a successful startup, a process that cannot be taken lightly. Many applications have been built and have consumed many hours and dollars only to discover that potential customers don’t really see enough value to whip out their credit cards.
We all know that our companies need to have a brand identity, this is Marketing 101. What about personal brands of the folks behind the company? Do the founders need a personal brand? Those are actually trick questions, because everyone already has a personal brand, whether they are strategic about it or not. What I have found is that a strong personal brand can actually be a huge asset to your...
Startups spend a great deal of time and money getting people to visit their marketing site (aka, their website). A startup’s marketing site typically exists to establish brand awareness, promote a sense of reliability, generate leads, and sell products or services.
Analytics helps your business determine what is working well, and what needs to be improved. We can always go off of a hunch, but the real power comes when we know the hard data behind our marketing efforts, and can make informed decisions that improve our business over and over.
Honing your skills as a writer is of course essential for blogging. However, when it comes to our marketing websites, doesn’t the product speak for itself? Isn’t copywriting just fussing over the details? Why spend all that time and energy to eek out a tiny percentage increase in signups?
Getting started without an audience can look like an uphill battle. However, with a little creativity, some time, and perhaps even a little cash, there are a handful of ways to get that initial flow of signups coming.
Most entrepreneurs would love to have a secret sauce for growing their audience. For many, content marketing is a great, but slow, way to attract new customers. The question is, does this copy/paste trick onto other sites hurt your SEO rankings? Though it only takes a couple extra minutes per post, will this strategy lead to growth or penalties?
entertaining video will capture the attention of the viewer, giving you much needed time to explain how your app can help make their lives easier. While some explainer videos produced by top web agencies can cost over $30,000, there are many ways a bootstrapped entrepreneur can put together a high-quality explainer video for well under a grand.