Analytics helps your business determine what is working well, and what needs to be improved. We can always go off of a hunch, but the real power comes when we know the hard data behind our marketing efforts, and can make informed decisions that improve our business over and over.
Nothing does a better job promoting your brand than fanatical customers. We’re more likely to buy from someone that we know or trust who enjoys a product than just believing the company themselves behind the product. Customers who make a purchase must first be satisfied with their purchase, then they become loyal customers, and hopefully turn into brand advocates.