“A focused and tactical guide to launching and growing a SaaS application, from someone who’s walking the walk.”
Whether you’re kicking a SaaS idea around in your head or are looking to level-up your current recurring revenue, this book shows you how to attract & convert new users.
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“This is the most tactical and comprehensive book out there today on launching a SaaS app.”
Rob Walling – Startups for the Rest of Us
FREE: 3 Chapters of SaaS Marketing Essentials
Grab 3 FREE Chapters from SaaS Marketing Essentials. No email address required, just download & enjoy!
“Marketing SaaS apps is hard, but Ryan provides a clear guide to keep your app growing.”
Nathan Barry – Founder of ConvertKit
A Complete masterclass
Validate Your Idea
So you’ve got an idea, how do you know whether or not you can actually make money off of it? We’ll dive into how to validate an idea to see if people will buy before you build.
Measure Your Results
It would be nice if we could just try our best and sit back…but a smart marketer keeps an eye on key metrics, and notices how slight adjustments can affect your bottom line.
Position Your Product and Yourself
We’ll discuss the optimal way to present your product to draw in your audience and increase sales. We’ll also talk about using your personal brand to increase your sales.
Focus Only On What Works
Armed with the data from measuring your results, we can discover where the smart time and money should be spent, so you don’t waste time and can get back to your other duties.
Engage With Your Audience
There are so many ways to engage with people using today’s technology, what is hard is knowing which tools to use, and how to use them most effectively.
Gain Traction
After launching and acquiring initial customers, we’ll look ahead at ways to reduce churn and turn our customers into our best evangelists.
“I guarantee while reading this book you will have some new, fresh ideas for marketing your product. Even within the first few chapters I had several ‘oh snap’ moments.”
Alan Branch – Co-Founder of LessAccounting
Gain insight from marketing experts
Hiten Shah
Co-founder of KISSmetrics and Crazy Egg. We sit down and chat about SaaS growth strategies.
Andrew Culver
Founder of Churn Buster. We have a conversation about reducing churn in your SaaS business.
Josh Pigford
Founder of Baremetrics. We go into SaaS analytics that matter, and how to measure improvement.
Lars Lofgren
Director of Growth at KISSmetrics. We discuss webinars and other strategies for business growth.
Lincoln Murphy
Customer Success Evangelist at Gainsight. We chat about customer success and reducing churn.
Rob Walling
Founder of Drip. We spend some time discussing the role of marketing automation for your business.
Laura Roeder
Founder of Edgar. We dive into social media automation and leveraging social tools for audience growth.
David Sherry
Co-founder of Death to the Stock Photo. We explore how David grew his email list to over 150K subscribers.
Samuel Hulick
Author of The Elements of User Onboarding. We chat about maximizing your SaaS onboarding process.
Andy Johnson
Co-founder of Harpoon. We explore how UX decisions affect the ability to acquire and retain customers.
Dan Norris
Author of the 7-Day Startup. We discuss validating your SaaS idea and tips on content marketing.
“Wow! Most marketing books are very vague, but I immediately grasped the nuts-and-bolts of Ryan’s approach.”
Christopher Hawkins – Host of Chasing Product
Listen on the Go
Don’t have time to sit down and read through the book? No problem, just listen to the audio version of the book instead. Read by the author.
“This book is everything I wanted: well written, good theory, and solid case studies.”
Justin Jackson – Host of Mega Maker
Bonus Materials
Key Ideas Checklist
All of the key ideas in SaaS Marketing Essentials packaged in an easy-to-review format.
10 Sample Avatar Templates
Offered in both Word and Pages formats, use these to create printable customer avatars.
Growth & Traction Cheat-Sheet
A printable reference to the 7 essential growth and traction tactics outlined in the book.
“This book gives so many great ways to find and convert customers, it’s a no-brainer for anyone that wants to grow a successful SaaS product.”
Ruben Gamez – Founder of Bidsketch
Mini-Course: Growing Your Product’s Audience via social media
Optimization
Tips for the photos and text you use in your profile that matter.
Influencers
How to find the key influencers that will help grow your audience.
Engagement
Strategies for engaging with a target audience to nurture relationships.
Automation
Pinpointing the correct way to automate your social media presence.
Reciprocity
Secrets for getting on people’s radar, and the road to explosive growth.
