SaaS Marketing Essentials

“This is the most tactical and comprehensive book out there today on launching a SaaS app.”

—Rob Walling, Startups for the Rest of Us

Whether you're kicking a SaaS idea around in your head or are looking to level-up your current recurring revenue, this book shows you how to attract & convert new users.

Download 3 FREE Chapters

or, jump down to pricing.

“This book gives so many great ways to find and convert customers, it's a no-brainer for anyone that wants to grow a successful SaaS product.”

RUBEN GAMEZ, Founder of Bidsketch, also an all-around nice guy

  • Validate Your Idea

    So you've got an idea, how do you know whether or not you can actually make money off of it? We'll dive into how to validate an idea to see if people will buy before you build.

  • Position Your Product and Yourself

    We'll discuss the optimal way to present your product to draw in your audience and increase sales. We'll also talk about using your personal brand to increase your sales.

  • Engage With Your Audience

    There are so many ways to engage with people using today's technology, what is hard is knowing which tools to use, and how to use them most effectively.

  • Measure Your Results

    It would be nice if we could just try our best and sit back...but a smart marketer keeps an eye on key metrics, and notices how slight adjustments can affect your bottom line.

  • Focus Only On What Works

    Armed with the data from measuring your results, we can discover where the smart time and money should be spent, so you don't waste time and can get back to your other duties.

  • Gain Traction

    After launching and acquiring initial customers, we'll look ahead at ways to reduce churn and turn our customers into our best evangelists.

“I guarantee while reading this book you will have some new, fresh ideas for marketing your product. Even within the first few chapters I had several ‘oh snap’ moments.”

ALLAN BRANCH, Co-founder of LessAccounting, also a handsome fella

Sample Chapter

FREE: 3 Chapters of SaaS Marketing Essentials

Grab 3 FREE Chapters from SaaS Marketing Essentials. No email address required, just download & enjoy!

“This book is everything I wanted: well written, good theory, and solid case studies.”

JUSTIN JACKSON, Host of Mega Maker and creator of Tiny Marketing Wins, also an awesome dad

Gain Insight from Marketing Experts

Hiten Shah
Hiten Shah

Co-founder of KISSmetrics and Crazy Egg. We sit down and chat about SaaS growth strategies.

Andrew Culver
Andrew Culver

Founder of Churn Buster. We have a conversation about reducing churn in your SaaS business.

Josh Pigford
Josh Pigford

Founder of Baremetrics. We go into SaaS analytics that matter, and how to measure improvement.

Lars Lofgren
Lars Lofgren

Director of Growth at KISSmetrics. We discuss webinars and other strategies for business growth.

Rob Walling
Rob Walling

Founder of Drip. We spend some time discussing the role of marketing automation for your business.

Lincoln Murphy
Lincoln Murphy

Customer Success Evangelist at Gainsight. We chat about customer success and reducing churn.

Laura Roeder
Laura Roeder

Founder of Edgar. We dive into social media automation and leveraging social tools for audience growth.

David Sherry
David Sherry

Co-founder of Death to the Stock Photo. We explore how David grew his email list to over 150K subscribers.

Samuel Hulick
Samuel Hulick

Author of The Elements of User Onboarding. We chat about maximizing your SaaS onboarding process.

Andy Johnson
Andy Johnson

Co-founder of Harpoon. We explore how UX decisions affect the ability to acquire and retain customers.

Dan Norris
Dan Norris

Author of the 7-Day Startup. We discuss validating your SaaS idea and tips on content marketing.

“Wow! Most marketing books are very vague, but I immediately grasped the nuts-and-bolts of Ryan’s approach.”

CHRISTOPHER HAWKINS, Host of Chasing Product and founder of SmallSpec, also has amazing interview skills

audiobook

Listen on the Go

Don't have time to sit down and read through the book? No problem, just listen to the audio version of the book instead. Read by the author.

“I’m impressed with the amount of value that is packed into this product. I have not seen this amount of value in a long time. The book is super-actionable and the additional video interviews are full of priceless advice from the right experts. Great stuff!”

DENNIS FIELD, Designer, Educator & Works at Invision, also fun to take long hikes with.

Mastermind Group

Mastermind Group Access

Don't market your product alone. Share your ideas, victories, questions, and lessons learned with our private SaaS Marketers Mastermind group.

Checklist
Key Ideas Checklist

All of the key ideas in SaaS Marketing Essentials packaged in an easy-to-review format.

Sample Avatars
10 Sample Avatar Templates

Offered in both Word and Pages formats, use these to create printable customer avatars.

Josh Pigford
Growth & Traction Cheat-Sheet

A printable reference to the 7 essential growth and traction tactics outlined in the book.

Bonus Videos: Growing Your Product’s Audience via Twitter

Optimization

Tips for the photos and text you use in your profile that matter.

Influencers

How to find the key influencers that will help grow your audience.

Engagement

Strategies for engaging with a target audience to nurture relationships.

Automation

Pinpointing the correct way to automate your social media presence.

Reciprocity

Secrets for getting on people's radar, and the road to explosive growth.

“Marketing SaaS apps is hard, but Ryan provides a clear guide to keep your app growing.”

NATHAN BARRY, Founder of ConvertKit, also rising indoor soccer star.

SAAS MARKETING MASTER COURSE & COMMUNITY

MicroConf 2017 PROMO:
Save $50, Regularly $149.

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SaaS Marketing Essentials Book

PDF, EPUB, MOBI (Compatible with iPad, Android, Kindle)

Lifetime Access to SaaS Marketers Mastermind Group

Private Facebook Group for discussion, bouncing ideas, sharing knowledge & experiences with 275+ other SaaS marketers.

SaaS Marketing Essentials Audiobook

MP3: 15 Separate Audio Tracks

11 Video Interviews

Hiten Shah, Rob Walling, Lincoln Murphy, Andrew Culver, Josh Pigford, Laura Roeder, Andy Johnson, Dan Norris, Samuel Hulick, David Sherry, Lars Lofgren

7 Essential Growth and Traction Tactics Cheat-Sheet

Printable PDF

10 Customer Avatar Templates

WORD, PAGES (Optimized Separately for Each)

Growing Your Product's Audience Via Twitter

5 VIDEOS: Optimization, Influencers, Engagement, Automation, Reciprocity

SaaS Marketing Essentials Key Ideas Checklist

Printable PDF

“A focused and tactical guide to launching and growing a SaaS application, from someone who's walking the walk.”

ROB WALLING, Founder of Drip and host of Startups for the Rest of Us, also phenomenal encourager and table game enthusiast.

Ryan Battles Profile

About the Author

Ryan Battles is an entrepreneur, web developer, designer, and marketer. For the past 10 years he has worked with clients as large as Google down to small non-profit organizations. After spending a few years working with a venture-backed startup in San Francisco—helping to grow their initial user base to over 50,000 customers—Ryan co-founded and built a handful of other web-based projects, including Harpoon and Find Bacon, also loves palm trees and grows banana plants in Ohio.