—Rob Walling, Startups for the Rest of Us
Whether you're kicking a SaaS idea around in your head or are looking to level-up your current recurring revenue, this book shows you how to attract & convert new users.
or, jump down to pricing.
“This book gives so many great ways to find and convert customers, it's a no-brainer for anyone that wants to grow a successful SaaS product.”
– RUBEN GAMEZ, Founder of Bidsketch, also an all-around nice guy
So you've got an idea, how do you know whether or not you can actually make money off of it? We'll dive into how to validate an idea to see if people will buy before you build.
We'll discuss the optimal way to present your product to draw in your audience and increase sales. We'll also talk about using your personal brand to increase your sales.
There are so many ways to engage with people using today's technology, what is hard is knowing which tools to use, and how to use them most effectively.
It would be nice if we could just try our best and sit back...but a smart marketer keeps an eye on key metrics, and notices how slight adjustments can affect your bottom line.
Armed with the data from measuring your results, we can discover where the smart time and money should be spent, so you don't waste time and can get back to your other duties.
After launching and acquiring initial customers, we'll look ahead at ways to reduce churn and turn our customers into our best evangelists.
“I guarantee while reading this book you will have some new, fresh ideas for marketing your product. Even within the first few chapters I had several ‘oh snap’ moments.”
– ALLAN BRANCH, Co-founder of LessAccounting, also a handsome fella
“This book is everything I wanted: well written, good theory, and solid case studies.”
– JUSTIN JACKSON, Host of Mega Maker and creator of Tiny Marketing Wins, also an awesome dad
Co-founder of KISSmetrics and Crazy Egg. We sit down and chat about SaaS growth strategies.
Founder of Churn Buster. We have a conversation about reducing churn in your SaaS business.
Founder of Baremetrics. We go into SaaS analytics that matter, and how to measure improvement.
Director of Growth at KISSmetrics. We discuss webinars and other strategies for business growth.
Founder of Drip. We spend some time discussing the role of marketing automation for your business.
Customer Success Evangelist at Gainsight. We chat about customer success and reducing churn.
Founder of Edgar. We dive into social media automation and leveraging social tools for audience growth.
Co-founder of Death to the Stock Photo. We explore how David grew his email list to over 150K subscribers.
Author of The Elements of User Onboarding. We chat about maximizing your SaaS onboarding process.
Co-founder of Harpoon. We explore how UX decisions affect the ability to acquire and retain customers.
Author of the 7-Day Startup. We discuss validating your SaaS idea and tips on content marketing.
“Wow! Most marketing books are very vague, but I immediately grasped the nuts-and-bolts of Ryan’s approach.”
– CHRISTOPHER HAWKINS, Host of Chasing Product and founder of SmallSpec, also has amazing interview skills
Don't have time to sit down and read through the book? No problem, just listen to the audio version of the book instead. Read by the author.
All of the key ideas in SaaS Marketing Essentials packaged in an easy-to-review format.
Offered in both Word and Pages formats, use these to create printable customer avatars.
A printable reference to the 7 essential growth and traction tactics outlined in the book.
Tips for the photos and text you use in your profile that matter.
How to find the key influencers that will help grow your audience.
Strategies for engaging with a target audience to nurture relationships.
Pinpointing the correct way to automate your social media presence.
Secrets for getting on people's radar, and the road to explosive growth.
PDF, EPUB, MOBI (Compatible with iPad, Android, Kindle)
MP3: 15 Separate Audio Tracks
Hiten Shah, Rob Walling, Lincoln Murphy, Andrew Culver, Josh Pigford, Laura Roeder, Andy Johnson, Dan Norris, Samuel Hulick, David Sherry, Lars Lofgren
Printable PDF
WORD, PAGES (Optimized Separately for Each)
5 VIDEOS: Optimization, Influencers, Engagement, Automation, Reciprocity
Printable PDF
“A focused and tactical guide to launching and growing a SaaS application, from someone who's walking the walk.”
– ROB WALLING, Founder of Drip and host of Startups for the Rest of Us, also phenomenal encourager and table game enthusiast.
Ryan Battles is an entrepreneur, web developer, designer, and marketer. For the past 10 years he has worked with clients as large as Google down to small non-profit organizations. After spending a few years working with a venture-backed startup in San Francisco—helping to grow their initial user base to over 50,000 customers—Ryan co-founded and built a handful of other web-based projects, including Harpoon and Find Bacon, also loves palm trees and grows banana plants in Ohio.
