Ryan Battles Data-Driven Marketing Specialist
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Ryan Battles

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Market Your Benefits, Not Just Your Features

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A couple of weeks ago I had the pleasure of attending the BaconBiz conference in Philadelphia. The conference overall was a mind grenade of great advice and inspiration. One of the key concepts that kept coming up was the idea of focusing on benefits when writing about your product, and not just the features. For example, which is the more compelling reason to continue checking out a product?:

The Entrepreneurial Pursuit of Happiness

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Recently I’ve been listening to a book entitled The Willpower Instinct, which dives into how self-control works, why it matters, and how to increase your willpower. I initially started listening to this book because I’ve been curious about diving into the reason why I have been an overeater most of my life, and why diets never stick. Side Note: I’m down 14 lbs. for the month, but more on that...

Getting Things Done

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Do you ever feel like there just isn’t enough time in the day to accomplish all that you want? Of course, we all feel that way. However, we can become better at working on the right things, in order to get way more done that we did before. Productivity guru David Allen shares in Getting Things Done a method for getting your to-do list out of your head and into an actionable system.

You Are the Average of Your 5 Closest Friends

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I was listening to a podcast today where one of the speakers quickly mentioned, “You are the average of your 5 closest friends, right?” I had never heard that before. I mentioned it to my friend over the phone later that day and he never heard it either. So I figured it deserved a blog post. The more I thought about that statement, the more I realized how true that probably is.

The 7 Habits of Highly Effective Desk Workers

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I have a pretty busy life. With 4 children under 5 years old, and a wife who works in the evenings, when I’m not working at my day job, I’m changing diapers, fixing dinner, or cleaning up before my wife gets home, and I head to bed after a little bit of time together to discuss our day. I’ve tried staying up late to get more done, and when I was in my 20s, that was a pretty valid option. However...

6 Fun Facts about Marissa Mayer–And How We (almost) Connected on LinkedIn

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Okay, I admit, this post has a double motive. Earlier tonight I was flipping through LinkedIn and was looking at several key businesspeople to follow. One CEO that I admire is Marissa Mayer, CEO of Yahoo! Inc. When I clicked on Marissa’s LinkedIn profile, I noticed that she only had 138 connections. Most CEOs have several thousands of connections, so this was intentional as she is VERY selective...

Focus on the Discipline, not the Results

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You start a blog, promising that THIS time you’ll stick to it for one reason or another. You stay strong for a short period, posting regularly…you are loving seeing the posts start to add up. You check your analytics, watching for the hockey stick growth–that never comes.

Ryan Battles Data-Driven Marketing Specialist

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About me

HI, I'M RYAN. I believe the best way to learn and remember is by writing things down and sharing them with others. This blog exists to help me synthesize and process my journey towards self-improvement.