Recently one of my business partners suggested that I pick up a bestselling book titled The One Thing. With 4.5 stars and over 500 reviews on Amazon, I figured I’d give the book a try. After reading two chapters, I was struck by an idea that they put forth, and it is via an analogy of dominoes.
How I Wrote My First Book
It’s finally here. After months of planning, writing, and interviewing folks, I’ve released SaaS Marketing Essentials. Early response has been wonderful, with people commenting how much value they are finding in the product. Others have been asking me just what my process was in creating the book. For those, I write this article.
Interview with Laura Roeder on Social Media Automation
While interviewing a handful of entrepreneurs and experts for SaaS Marketing Essentials, I had the pleasure of chatting with social media strategist and entrepreneur Laura Roeder. Laura has been teaching people how to get the most out of social media for several years, and has recently launched a SaaS app that helps you not only schedule social media updates, but also set up a repeating schedule...
7 Ways to Start an Audience from Scratch
Getting started without an audience can look like an uphill battle. However, with a little creativity, some time, and perhaps even a little cash, there are a handful of ways to get that initial flow of signups coming.
How to Conduct Remote Video Interviews
Conducting video interviews can be a great way to add value to your products, make a rich experience for your blog, gather customer testimonials for your marketing site, etc. While it takes getting over the fear of rejection to gather up a list of people willing to be interviewed, the end result is worth it. Not only in the value that the interviews can bring to your audience, but moreover, in...
First Steps in Product Validation
Do you have a product idea floating around in your head? Perhaps you actually have a list of ideas you keep in Evernote, of ebooks to write, apps to build, or services to offer. Without spending the time and money to build all of those product ideas out, how can you figure out which ones will be worth building? How can you validate your idea?
Getting the Most Out of Conferences
Conferences are an investment. Just like placing your money in a 401K, spending time and money on a conference can pay dividends many times the costs. The key is, you have to approach them the right way. If you view conferences as simply heading to a major city and listening to a few slideshow presentations, then you are missing out on some amazing opportunities for growth.
Morning Routines
Have you ever found it easier to eat a healthy breakfast, while succumbing to temptation when it comes to evening snacks? Perhaps you find yourself more creative and productive in the morning hours, while the late afternoon is often punctuated by what many call a “slump”. Whether your morning starts at 9:00am or 5:00am, the odds are that you find your best decision-making abilities and creativity...
What is a Mastermind Group?
A mastermind group is simply a meeting of highly motivated folks who share a common goal and are looking to encourage and help each other improve. Whether you are stuck in a rut, on a plateau, or experiencing slow growth, a mastermind group can provide the boost in energy, new perspectives, accountability, and resources necessary to take your game to the next level.
7 Tactical Time Management Strategies for Entrepreneurs
One of the best parts of being an entrepreneur is the ability to work on exactly what you want to work on. The flip side to this privilege is that if you chose to work on the wrong thing, or otherwise poorly manage your time, you miss out on achieving your greatest potential. We all have the potential for great success, so how do we leverage time management strategies to take us to the next level?