Honing your skills as a writer is of course essential for blogging. However, when it comes to our marketing websites, doesn’t the product speak for itself? Isn’t copywriting just fussing over the details? Why spend all that time and energy to eek out a tiny percentage increase in signups?
Why do 3 out of 4 venture-backed startups fail? I mean, these aren’t stupid ideas. Someone has to come up with an idea, validate it’s market demand, create a plan for execution, and articulate this via presentation to venture capitalists, who reject approximately 99% of the ideas they agree to sit down and listen to. The few that make it through this process must have a pretty good chance of...
Nothing does a better job promoting your brand than fanatical customers. We’re more likely to buy from someone that we know or trust who enjoys a product than just believing the company themselves behind the product. Customers who make a purchase must first be satisfied with their purchase, then they become loyal customers, and hopefully turn into brand advocates.
It’s finally here. After months of planning, writing, and interviewing folks, I’ve released SaaS Marketing Essentials. Early response has been wonderful, with people commenting how much value they are finding in the product. Others have been asking me just what my process was in creating the book. For those, I write this article.
While interviewing a handful of entrepreneurs and experts for SaaS Marketing Essentials, I had the pleasure of chatting with social media strategist and entrepreneur Laura Roeder. Laura has been teaching people how to get the most out of social media for several years, and has recently launched a SaaS app that helps you not only schedule social media updates, but also set up a repeating schedule...
Getting started without an audience can look like an uphill battle. However, with a little creativity, some time, and perhaps even a little cash, there are a handful of ways to get that initial flow of signups coming.
Conducting video interviews can be a great way to add value to your products, make a rich experience for your blog, gather customer testimonials for your marketing site, etc. While it takes getting over the fear of rejection to gather up a list of people willing to be interviewed, the end result is worth it. Not only in the value that the interviews can bring to your audience, but moreover, in...
Do you have a product idea floating around in your head? Perhaps you actually have a list of ideas you keep in Evernote, of ebooks to write, apps to build, or services to offer. Without spending the time and money to build all of those product ideas out, how can you figure out which ones will be worth building? How can you validate your idea?
Conferences are an investment. Just like placing your money in a 401K, spending time and money on a conference can pay dividends many times the costs. The key is, you have to approach them the right way. If you view conferences as simply heading to a major city and listening to a few slideshow presentations, then you are missing out on some amazing opportunities for growth.
Have you ever found it easier to eat a healthy breakfast, while succumbing to temptation when it comes to evening snacks? Perhaps you find yourself more creative and productive in the morning hours, while the late afternoon is often punctuated by what many call a “slump”. Whether your morning starts at 9:00am or 5:00am, the odds are that you find your best decision-making abilities and creativity...
HI, I'M RYAN. I believe the best way to learn and remember is by writing things down and sharing them with others. This blog exists to help me synthesize and process my journey towards self-improvement.