Today I am introducing one of my latest projects, Growth-Minded Books. The website was born out of my own passion for learning through business and self-improvement books, and the understanding that writing down as I learn helps with retention.
PR Strategy for Startups
You don’t have to hire an expensive firm to have a Public Relations (PR) strategy as a startup. The beauty of today’s internet is that anybody has the power to reach tens of thousands, even millions, with a properly timed tweet, hacker news mention, or mention on an influential blog. You don’t have to make it onto a cover story in Inc. or Entrepreneur in order to achieve your PR goals, in fact...
Knowing Your Audience: The Tools You Need to Gather Everything You’d Ever Want to Know
The first step in developing a marketing plan is to become obsessed with knowing your audience. That’s right, obsessed. It doesn’t matter how much money you spend on Google Adwords, or how many conference booths you rent out if you are off-course with knowing who your audience is.
How Personal Branding Strategy Can Benefit Your Startup
We all know that our companies need to have a brand identity, this is Marketing 101. What about personal brands of the folks behind the company? Do the founders need a personal brand? Those are actually trick questions, because everyone already has a personal brand, whether they are strategic about it or not. What I have found is that a strong personal brand can actually be a huge asset to your...
How to Write an Engaging Blog Post
It’s no fun to write a blog post only to have low engagement once you hit Publish. You’ve spent time researching a topic, written down the words in the most creative way you know how, spell-checked, and even had a friend proof-read the article. All of this, and the post doesn’t take off the way you thought it would.
Simple Copywriting Strategies that Increase Your Conversion Rates
Honing your skills as a writer is of course essential for blogging. However, when it comes to our marketing websites, doesn’t the product speak for itself? Isn’t copywriting just fussing over the details? Why spend all that time and energy to eek out a tiny percentage increase in signups?
7 Ways to Start an Audience from Scratch
Getting started without an audience can look like an uphill battle. However, with a little creativity, some time, and perhaps even a little cash, there are a handful of ways to get that initial flow of signups coming.
Strategic Guide to Reposting Content on Medium and LinkedIn
Most entrepreneurs would love to have a secret sauce for growing their audience. For many, content marketing is a great, but slow, way to attract new customers. The question is, does this copy/paste trick onto other sites hurt your SEO rankings? Though it only takes a couple extra minutes per post, will this strategy lead to growth or penalties?
Analyzing 1,028 SaaS-Related Blog Posts: Key Takeaways
Have you ever wondered which direction to take your content marketing? After finishing up my most recent series of blog posts, I had to make a decision on which direction to take my next series. In addition, it was time to perform an analysis of my overall strategy during the past year. I needed a method of digging up answers to the following questions: Which posts of mine have done well in the...
Six Principles of Sticky Ideas
This week I finished reading Made to Stick by brothers Chip and Dan Heath. The book is centered around six principles of sticky ideas and is geared toward marketers, writers, leaders, coaches… anybody who has ever needed to get a message across.