Three years ago, I was in the worst shape of my life. I was approaching 300lbs, grabbing fast food at least once a day, and avoiding exercise at all costs. Though I’ve always enjoyed a nice, leisurely hike outdoors, I’ve never been athletic. The only sport in which I participated in high school was track, as a shotput and discus thrower. I did this because everybody who wanted to be...
We are social creatures, and relying on the expertise of others—even when it is to learn something for ourselves—is a part of being human. Just as we can grow by leaning on others, others can thrive when they lean on us.
Would you like to read more? There are simple tips and tools to make reading more books both painless and enjoyable. Read on to find out!
Everybody wants to read more. Whether it is for pleasure or learning (or for the crazy few, the two go hand-in-hand), we would all benefit from the ability to read a little faster and improve our comprehension of what we are reading.
The first step in developing a marketing plan is to become obsessed with knowing your audience. That’s right, obsessed. It doesn’t matter how much money you spend on Google Adwords, or how many conference booths you rent out if you are off-course with knowing who your audience is.
Product validation is the crucial foundation for building a successful startup, a process that cannot be taken lightly. Many applications have been built and have consumed many hours and dollars only to discover that potential customers don’t really see enough value to whip out their credit cards.
Recently one of my business partners suggested that I pick up a bestselling book titled The One Thing. With 4.5 stars and over 500 reviews on Amazon, I figured I’d give the book a try. After reading two chapters, I was struck by an idea that they put forth, and it is via an analogy of dominoes.
It’s finally here. After months of planning, writing, and interviewing folks, I’ve released SaaS Marketing Essentials. Early response has been wonderful, with people commenting how much value they are finding in the product. Others have been asking me just what my process was in creating the book. For those, I write this article.
Conducting video interviews can be a great way to add value to your products, make a rich experience for your blog, gather customer testimonials for your marketing site, etc. While it takes getting over the fear of rejection to gather up a list of people willing to be interviewed, the end result is worth it. Not only in the value that the interviews can bring to your audience, but moreover, in...
Conferences are an investment. Just like placing your money in a 401K, spending time and money on a conference can pay dividends many times the costs. The key is, you have to approach them the right way. If you view conferences as simply heading to a major city and listening to a few slideshow presentations, then you are missing out on some amazing opportunities for growth.