Getting started without an audience can look like an uphill battle. However, with a little creativity, some time, and perhaps even a little cash, there are a handful of ways to get that initial flow of signups coming.
First Steps in Product Validation
Do you have a product idea floating around in your head? Perhaps you actually have a list of ideas you keep in Evernote, of ebooks to write, apps to build, or services to offer. Without spending the time and money to build all of those product ideas out, how can you figure out which ones will be worth building? How can you validate your idea?
What 8 Self-Funded Entrepreneurs Taught Me One Week in Vegas
Previously I had the pleasure of attending the MicroConf Conference in Las Vegas. Whether discussed during the talks on stage, in the hallway, or on a walk to dinner–these are the key takeaways that made the nearly $2,000 trip worth every penny (and led to me being a speaker at the same event the next year).
Tracking Conversions with Intercom
In our digital age, we have more capabilities and information than we can handle. The problem is, we often don’t have that data connected in the right ways to show us how to make better decisions. By tying in your user’s behavior with the method used to bring them into your audience in the first place, you gain the insight needed to spend your resources wisely.
Analyzing 1,028 SaaS-Related Blog Posts: Key Takeaways
Have you ever wondered which direction to take your content marketing? After finishing up my most recent series of blog posts, I had to make a decision on which direction to take my next series. In addition, it was time to perform an analysis of my overall strategy during the past year. I needed a method of digging up answers to the following questions: Which posts of mine have done well in the...
Six Principles of Sticky Ideas
This week I finished reading Made to Stick by brothers Chip and Dan Heath. The book is centered around six principles of sticky ideas and is geared toward marketers, writers, leaders, coaches… anybody who has ever needed to get a message across.
The Art of Remembering Small Tasks
Most of us know how to tackle large tasks: You make a plan, set aside time, and execute. However, how do you make sure those little, pesky to-dos get done? Put new batteries in the camera. Call the bank about that letter. Pick up some milk while you’re out. Small to-do tasks are easily forgotten because they just aren’t important enough to stay at the top of our minds.