Analytics helps your business determine what is working well, and what needs to be improved. We can always go off of a hunch, but the real power comes when we know the hard data behind our marketing efforts, and can make informed decisions that improve our business over and over.
Why do 3 out of 4 venture-backed startups fail? I mean, these aren’t stupid ideas. Someone has to come up with an idea, validate it’s market demand, create a plan for execution, and articulate this via presentation to venture capitalists, who reject approximately 99% of the ideas they agree to sit down and listen to. The few that make it through this process must have a pretty good chance of...
It’s finally here. After months of planning, writing, and interviewing folks, I’ve released SaaS Marketing Essentials. Early response has been wonderful, with people commenting how much value they are finding in the product. Others have been asking me just what my process was in creating the book. For those, I write this article.
While interviewing a handful of entrepreneurs and experts for SaaS Marketing Essentials, I had the pleasure of chatting with social media strategist and entrepreneur Laura Roeder. Laura has been teaching people how to get the most out of social media for several years, and has recently launched a SaaS app that helps you not only schedule social media updates, but also set up a repeating schedule...
Conducting video interviews can be a great way to add value to your products, make a rich experience for your blog, gather customer testimonials for your marketing site, etc. While it takes getting over the fear of rejection to gather up a list of people willing to be interviewed, the end result is worth it. Not only in the value that the interviews can bring to your audience, but moreover, in...
Do you have a product idea floating around in your head? Perhaps you actually have a list of ideas you keep in Evernote, of ebooks to write, apps to build, or services to offer. Without spending the time and money to build all of those product ideas out, how can you figure out which ones will be worth building? How can you validate your idea?
A mastermind group is simply a meeting of highly motivated folks who share a common goal and are looking to encourage and help each other improve. Whether you are stuck in a rut, on a plateau, or experiencing slow growth, a mastermind group can provide the boost in energy, new perspectives, accountability, and resources necessary to take your game to the next level.
Okay, I admit, this post has a double motive. Earlier tonight I was flipping through LinkedIn and was looking at several key businesspeople to follow. One CEO that I admire is Marissa Mayer, CEO of Yahoo! Inc. When I clicked on Marissa’s LinkedIn profile, I noticed that she only had 138 connections. Most CEOs have several thousands of connections, so this was intentional as she is VERY selective...
HI, I'M RYAN. I believe the best way to learn and remember is by writing things down and sharing them with others. This blog exists to help me synthesize and process my journey towards self-improvement.