Ryan Battles Marketing & Personal Growth Journal
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pricing

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How to Position Your SaaS Product

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Product positioning is a technique used in marketing that seeks to bring a specific idea to mind when presented to an audience. For example, when I think of Apple laptops, I think “high-end laptop geared towards creatives.” When I think of HP laptops, I think of “affordable laptops geared towards the masses.” These are product positions, and they are re-iterated by the marketing, the pricing, and...

Analyzing 1,028 SaaS-Related Blog Posts: Key Takeaways

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Have you ever wondered which direction to take your content marketing? After finishing up my most recent series of blog posts, I had to make a decision on which direction to take my next series. In addition, it was time to perform an analysis of my overall strategy during the past year. I needed a method of digging up answers to the following questions: Which posts of mine have done well in the...

Ryan Battles Marketing & Personal Growth Journal

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HI, I'M RYAN. I believe the best way to learn and remember is by writing things down and sharing them with others. This blog exists to help me synthesize and process my journey towards self-improvement.

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