Nothing does a better job promoting your brand than fanatical customers. We’re more likely to buy from someone that we know or trust who enjoys a product than just believing the company themselves behind the product. Customers who make a purchase must first be satisfied with their purchase, then they become loyal customers, and hopefully turn into brand advocates.
It’s finally here. After months of planning, writing, and interviewing folks, I’ve released SaaS Marketing Essentials. Early response has been wonderful, with people commenting how much value they are finding in the product. Others have been asking me just what my process was in creating the book. For those, I write this article.
Getting started without an audience can look like an uphill battle. However, with a little creativity, some time, and perhaps even a little cash, there are a handful of ways to get that initial flow of signups coming.
Conducting video interviews can be a great way to add value to your products, make a rich experience for your blog, gather customer testimonials for your marketing site, etc. While it takes getting over the fear of rejection to gather up a list of people willing to be interviewed, the end result is worth it. Not only in the value that the interviews can bring to your audience, but moreover, in...
Do you have a product idea floating around in your head? Perhaps you actually have a list of ideas you keep in Evernote, of ebooks to write, apps to build, or services to offer. Without spending the time and money to build all of those product ideas out, how can you figure out which ones will be worth building? How can you validate your idea?
Previously I had the pleasure of attending the MicroConf Conference in Las Vegas. Whether discussed during the talks on stage, in the hallway, or on a walk to dinner–these are the key takeaways that made the nearly $2,000 trip worth every penny (and led to me being a speaker at the same event the next year).
entertaining video will capture the attention of the viewer, giving you much needed time to explain how your app can help make their lives easier. While some explainer videos produced by top web agencies can cost over $30,000, there are many ways a bootstrapped entrepreneur can put together a high-quality explainer video for well under a grand.
Because the brain is so complex, we often have a hard time juggling so many thoughts throughout our day, and end up overwhelmed, lacking clarity, or simply unable to process the jumble of inputs, floating thoughts and ideas. Fortunately, we can use tools to help our thoughts sort themselves out, one of the most effective being a journal.
In my book, The 9 Habits of Successful Entrepreneurs, I outline a series of regular routines that maximize your energy, save time, and allow you to enjoy consistent wins. Just as there are habits that should be added to your routine, there are also a few toxic habits that should be controlled. These habits are common to many entrepreneurs, and those who have found success have also...
Permission Marketing allows businesses to build relationships with potential customers and increase conversions by targeting specific groups of people who are more likely to be interested in what they have to offer.
HI, I'M RYAN. I believe the best way to learn and remember is by writing things down and sharing them with others. This blog exists to help me synthesize and process my journey towards self-improvement.