We are social creatures, and relying on the expertise of others—even when it is to learn something for ourselves—is a part of being human. Just as we can grow by leaning on others, others can thrive when they lean on us.
On Being Vulnerable
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PR Strategy for Startups
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You don’t have to hire an expensive firm to have a Public Relations (PR) strategy as a startup. The beauty of today’s internet is that anybody has the power to reach tens of thousands, even millions, with a properly timed tweet, hacker news mention, or mention on an influential blog. You don’t have to make it onto a cover story in Inc. or Entrepreneur in order to achieve your PR goals, in fact...
5 Essential Traction Analytics for Startups
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Analytics helps your business determine what is working well, and what needs to be improved. We can always go off of a hunch, but the real power comes when we know the hard data behind our marketing efforts, and can make informed decisions that improve our business over and over.
Essential Traction & Growth Tactics for Startups
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Why do 3 out of 4 venture-backed startups fail? I mean, these aren’t stupid ideas. Someone has to come up with an idea, validate it’s market demand, create a plan for execution, and articulate this via presentation to venture capitalists, who reject approximately 99% of the ideas they agree to sit down and listen to. The few that make it through this process must have a pretty good chance of...
The Power of Focus: The One Thing
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Recently one of my business partners suggested that I pick up a bestselling book titled The One Thing. With 4.5 stars and over 500 reviews on Amazon, I figured I’d give the book a try. After reading two chapters, I was struck by an idea that they put forth, and it is via an analogy of dominoes.
7 Ways to Start an Audience from Scratch
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Getting started without an audience can look like an uphill battle. However, with a little creativity, some time, and perhaps even a little cash, there are a handful of ways to get that initial flow of signups coming.
How to Conduct Remote Video Interviews
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Conducting video interviews can be a great way to add value to your products, make a rich experience for your blog, gather customer testimonials for your marketing site, etc. While it takes getting over the fear of rejection to gather up a list of people willing to be interviewed, the end result is worth it. Not only in the value that the interviews can bring to your audience, but moreover, in...
7 Tactical Time Management Strategies for Entrepreneurs
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One of the best parts of being an entrepreneur is the ability to work on exactly what you want to work on. The flip side to this privilege is that if you chose to work on the wrong thing, or otherwise poorly manage your time, you miss out on achieving your greatest potential. We all have the potential for great success, so how do we leverage time management strategies to take us to the next level?
Seth Godin’s Permission Marketing: A Review
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Permission Marketing allows businesses to build relationships with potential customers and increase conversions by targeting specific groups of people who are more likely to be interested in what they have to offer.
The Entrepreneurial Pursuit of Happiness
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Recently I’ve been listening to a book entitled The Willpower Instinct, which dives into how self-control works, why it matters, and how to increase your willpower. I initially started listening to this book because I’ve been curious about diving into the reason why I have been an overeater most of my life, and why diets never stick. Side Note: I’m down 14 lbs. for the month, but more on that...
