Ryan Battles Marketing & Personal Growth Journal
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social media

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PR Strategy for Startups

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You don’t have to hire an expensive firm to have a Public Relations (PR) strategy as a startup. The beauty of today’s internet is that anybody has the power to reach tens of thousands, even millions, with a properly timed tweet, hacker news mention, or mention on an influential blog. You don’t have to make it onto a cover story in Inc. or Entrepreneur in order to achieve your PR goals, in fact...

How Personal Branding Strategy Can Benefit Your Startup

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We all know that our companies need to have a brand identity, this is Marketing 101. What about personal brands of the folks behind the company? Do the founders need a personal brand? Those are actually trick questions, because everyone already has a personal brand, whether they are strategic about it or not. What I have found is that a strong personal brand can actually be a huge asset to your...

Essential Traction & Growth Tactics for Startups

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Why do 3 out of 4 venture-backed startups fail? I mean, these aren’t stupid ideas. Someone has to come up with an idea, validate it’s market demand, create a plan for execution, and articulate this via presentation to venture capitalists, who reject approximately 99% of the ideas they agree to sit down and listen to. The few that make it through this process must have a pretty good chance of...

Turning Your Customers into fans

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Nothing does a better job promoting your brand than fanatical customers. We’re more likely to buy from someone that we know or trust who enjoys a product than just believing the company themselves behind the product. Customers who make a purchase must first be satisfied with their purchase, then they become loyal customers, and hopefully turn into brand advocates.

Interview with Laura Roeder on Social Media Automation

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While interviewing a handful of entrepreneurs and experts for SaaS Marketing Essentials, I had the pleasure of chatting with social media strategist and entrepreneur Laura Roeder. Laura has been teaching people how to get the most out of social media for several years, and has recently launched a SaaS app that helps you not only schedule social media updates, but also set up a repeating schedule...

How to Conduct Remote Video Interviews

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Conducting video interviews can be a great way to add value to your products, make a rich experience for your blog, gather customer testimonials for your marketing site, etc. While it takes getting over the fear of rejection to gather up a list of people willing to be interviewed, the end result is worth it. Not only in the value that the interviews can bring to your audience, but moreover, in...

The Quick Guide to Outsourcing for Entrepreneurs

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One of the key personality traits of an Entrepreneur is that we like to hustle, try new things, and fill our workday with variety. A negative side-effect of this is that we also have a hard time giving up control. As an entrepreneur, we must learn to delegate certain tasks to others. Without delegation, the sad truth is that we stall the growth of our companies because there is only so much time...

Ryan Battles Marketing & Personal Growth Journal

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About me

HI, I'M RYAN. I believe the best way to learn and remember is by writing things down and sharing them with others. This blog exists to help me synthesize and process my journey towards self-improvement.

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