Ryan Battles Marketing & Personal Growth Journal
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Ryan Battles

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How Personal Branding Strategy Can Benefit Your Startup

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We all know that our companies need to have a brand identity, this is Marketing 101. What about personal brands of the folks behind the company? Do the founders need a personal brand? Those are actually trick questions, because everyone already has a personal brand, whether they are strategic about it or not. What I have found is that a strong personal brand can actually be a huge asset to your...

How to Position Your SaaS Product

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Product positioning is a technique used in marketing that seeks to bring a specific idea to mind when presented to an audience. For example, when I think of Apple laptops, I think “high-end laptop geared towards creatives.” When I think of HP laptops, I think of “affordable laptops geared towards the masses.” These are product positions, and they are re-iterated by the marketing, the pricing, and...

How to Write an Engaging Blog Post

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It’s no fun to write a blog post only to have low engagement once you hit Publish. You’ve spent time researching a topic, written down the words in the most creative way you know how, spell-checked, and even had a friend proof-read the article. All of this, and the post doesn’t take off the way you thought it would.

Essential Traction & Growth Tactics for Startups

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Why do 3 out of 4 venture-backed startups fail? I mean, these aren’t stupid ideas. Someone has to come up with an idea, validate it’s market demand, create a plan for execution, and articulate this via presentation to venture capitalists, who reject approximately 99% of the ideas they agree to sit down and listen to. The few that make it through this process must have a pretty good chance of...

Turning Your Customers into fans

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Nothing does a better job promoting your brand than fanatical customers. We’re more likely to buy from someone that we know or trust who enjoys a product than just believing the company themselves behind the product. Customers who make a purchase must first be satisfied with their purchase, then they become loyal customers, and hopefully turn into brand advocates.

Ryan Battles Marketing & Personal Growth Journal

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About me

HI, I'M RYAN. I believe the best way to learn and remember is by writing things down and sharing them with others. This blog exists to help me synthesize and process my journey towards self-improvement.

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