entertaining video will capture the attention of the viewer, giving you much needed time to explain how your app can help make their lives easier. While some explainer videos produced by top web agencies can cost over $30,000, there are many ways a bootstrapped entrepreneur can put together a high-quality explainer video for well under a grand.
The Perils of Ignoring Exercise as an Entrepreneur
Many times the last thing we feel that we can make time for is exercise. Already we are stretched in a number of directions, who can take an hour out of each day to throw in another that, at first glance, doesn’t even improve the bottom line? The irony of exercise for entrepreneurs is that, even though it takes time out of your day, in the end you actually get more done in the remaining time that...
5 Bad Habits that Entrepreneurs Should Break
In my book, The 9 Habits of Successful Entrepreneurs, I outline a series of regular routines that maximize your energy, save time, and allow you to enjoy consistent wins. Just as there are habits that should be added to your routine, there are also a few toxic habits that should be controlled. These habits are common to many entrepreneurs, and those who have found success have also...
Seth Godin’s Permission Marketing: A Review
Permission Marketing allows businesses to build relationships with potential customers and increase conversions by targeting specific groups of people who are more likely to be interested in what they have to offer.
The Quick Guide to Outsourcing for Entrepreneurs
One of the key personality traits of an Entrepreneur is that we like to hustle, try new things, and fill our workday with variety. A negative side-effect of this is that we also have a hard time giving up control. As an entrepreneur, we must learn to delegate certain tasks to others. Without delegation, the sad truth is that we stall the growth of our companies because there is only so much time...
Analyzing 1,028 SaaS-Related Blog Posts: Key Takeaways
Have you ever wondered which direction to take your content marketing? After finishing up my most recent series of blog posts, I had to make a decision on which direction to take my next series. In addition, it was time to perform an analysis of my overall strategy during the past year. I needed a method of digging up answers to the following questions: Which posts of mine have done well in the...
Six Principles of Sticky Ideas
This week I finished reading Made to Stick by brothers Chip and Dan Heath. The book is centered around six principles of sticky ideas and is geared toward marketers, writers, leaders, coaches… anybody who has ever needed to get a message across.
Comparison is the Thief of Joy
Job titles, income, social following, successful businesses, free time, attitude about life, physical fitness, excellence at a hobby…These are things that I see other people excelling at over myself daily, and if I’m not careful, comparing myself to them on one of these metrics can potentially strip me of contentment with who I am, and what I am good at.
Maximize Productivity with Evernote, Trello, and Google Calendar
I feel that the quest to be productive will last my whole lifetime. Every time I think that I have it figured out and put a system in place, the smallest change usually sends the system crumbling. However, I’ve recently settled on a few tools that are starting to stand the test of time, and I thought I’d take a moment to share them with you.
Market Your Benefits, Not Just Your Features
A couple of weeks ago I had the pleasure of attending the BaconBiz conference in Philadelphia. The conference overall was a mind grenade of great advice and inspiration. One of the key concepts that kept coming up was the idea of focusing on benefits when writing about your product, and not just the features. For example, which is the more compelling reason to continue checking out a product?: