entertaining video will capture the attention of the viewer, giving you much needed time to explain how your app can help make their lives easier. While some explainer videos produced by top web agencies can cost over $30,000, there are many ways a bootstrapped entrepreneur can put together a high-quality explainer video for well under a grand.
Many times the last thing we feel that we can make time for is exercise. Already we are stretched in a number of directions, who can take an hour out of each day to throw in another that, at first glance, doesn’t even improve the bottom line? The irony of exercise for entrepreneurs is that, even though it takes time out of your day, in the end you actually get more done in the remaining time that...
Because the brain is so complex, we often have a hard time juggling so many thoughts throughout our day, and end up overwhelmed, lacking clarity, or simply unable to process the jumble of inputs, floating thoughts and ideas. Fortunately, we can use tools to help our thoughts sort themselves out, one of the most effective being a journal.
In our digital age, we have more capabilities and information than we can handle. The problem is, we often don’t have that data connected in the right ways to show us how to make better decisions. By tying in your user’s behavior with the method used to bring them into your audience in the first place, you gain the insight needed to spend your resources wisely.
Permission Marketing allows businesses to build relationships with potential customers and increase conversions by targeting specific groups of people who are more likely to be interested in what they have to offer.
Have you ever wondered which direction to take your content marketing? After finishing up my most recent series of blog posts, I had to make a decision on which direction to take my next series. In addition, it was time to perform an analysis of my overall strategy during the past year. I needed a method of digging up answers to the following questions: Which posts of mine have done well in the...
This week I finished reading Made to Stick by brothers Chip and Dan Heath. The book is centered around six principles of sticky ideas and is geared toward marketers, writers, leaders, coaches… anybody who has ever needed to get a message across.
A couple of weeks ago I had the pleasure of attending the BaconBiz conference in Philadelphia. The conference overall was a mind grenade of great advice and inspiration. One of the key concepts that kept coming up was the idea of focusing on benefits when writing about your product, and not just the features. For example, which is the more compelling reason to continue checking out a product?:
This is the first of what I hope to be an ongoing list of blogs and websites that I take a few minutes to analyze and pull out useful tips based on what the site creator is doing right. For my first of these types of posts, I turn to Laura Roeder’s successful blog, LKR Social Media.
HI, I'M RYAN. I believe the best way to learn and remember is by writing things down and sharing them with others. This blog exists to help me synthesize and process my journey towards self-improvement.